From Solo-preneurship to Global DAO: IndieBrokers Inc. evolved from C-Corp to IndieBrokersDAO post-COVIDWhile working with Fortune 100 corporations like Verizon, New York Life, and Target, we learned the gig economy provided flexibility, but not stability. We believe that integrating streaming finance into social media and fostering trusted networks is essential. 🔑 With the advancement of our community tech stack through open source, we can now develop knowledge programs that cultivate strategic partnerships, streamline development, and ensure long-term success.
In 2016, Indie Brokers was born out of necessity and passion. I was working as a freelancer, frustrated by the fragmented experience of trying to manage clients, pricing, proposals, and delivery across disconnected tools. I realized there had to be a better way — not just for me, but for countless independent consultants and service providers facing the same chaos. So I started with a simple idea: make it easier for solo professionals to manage and scale their businesses without losing their independence.
At this stage, it was just me — no team, no capital, just grit and Google. I landed my first few clients through word-of-mouth and local networking, mostly helping small businesses streamline their digital presence.
This was the year of structure. I moved from surviving to building systems. I formalized the name Indie Brokers, bought the domain, and set up the earliest version of the brand — a basic logo, a simple landing page, and a clear message: I help independent professionals broker better business.
I began streamlining how I handled clients: proposals, payments, follow-ups — everything got tighter. Still solo, but operating like a small agency. I also started experimenting with small collaborations — bringing in a designer or a dev friend when projects demanded it.
By 2018, I was attracting higher-caliber clients and delivering more complex projects. My work was now extending beyond individual solopreneurs to small startups and mission-driven organizations.
This was a credibility-building year. I doubled down on content, started blogging, and shared real behind-the-scenes wins and struggles. I got active in online communities and started to be recognized for not just delivering results, but for being transparent about the journey.
2019 was a tipping point. I couldn’t do it all alone anymore. I started working with a small distributed team — a project manager, a couple of creatives, and a developer I trusted. I began packaging services more clearly — strategy, branding, digital delivery — and put effort into building an offer stack that solved a full spectrum of client needs.
This was also the year I started saying “no” more. I got clearer on who Indie Brokers was for — independent professionals and founders building with heart and purpose — and stopped chasing every lead.
When COVID hit, everything paused — then accelerated. The world went remote, and digital independence became urgent. My inbox exploded with referrals and SOS requests from people needing to adapt overnight. I pivoted quickly, offering rapid digital onboarding, remote team strategy, and reworked positioning packages.
More importantly, I launched the first iteration of the Indie Brokers Playbook — a set of systems and tools for solo founders to stabilize and scale. It was scrappy but impactful. This year tested resilience, but it also proved the demand for what we were building.
Coming off the pandemic pivot, I took a step back to rethink the bigger vision. We weren’t just a consultancy anymore. We were a platform for solo-led businesses to find structure, support, and growth.
I rebranded the visual identity, refined the positioning, and began laying the groundwork for what would become the Indie Brokers Collective — a curated network of trusted experts who could collaborate across borders on aligned projects.
We also piloted our first group coaching cohort for freelancers transitioning to boutique agency owners.
This was the year we shifted from founder-led delivery to business-led operations. I registered Indie Brokers as a formal company, brought in part-time operations help, and began documenting every internal process.
We launched a beta version of the IndieOS Framework — a holistic operating system for solopreneurs — and offered done-with-you services built around it.
The community grew, the offer matured, and I began investing in long-term brand assets like case studies, testimonials, and thought leadership.
Now it was time to build the ecosystem. We launched the Indie Brokers Platform, a digital space where members could access resources, templates, book each other, and collaborate on projects.
We hosted our first online summit — “Build Different” — bringing together 200+ indie builders across sectors to talk systems, pricing, resilience, and growth. I stepped more into a facilitation and mentorship role, supporting other founders through their own transitions.
By the end of 2023, we had clarity: Indie Brokers wasn’t just a service company — we were a movement for rethinking how solopreneurs build with depth and scale without burnout.
We focused on scale without losing soul. Indie Brokers got featured on several podcasts and publications for our unique positioning and support model for indie founders. We launched a paid community tier, bringing even more structure to how we served our most engaged members.
I also began licensing parts of the IndieOS Framework to accelerators and founder programs globally. We partnered with other ecosystem players to bring collective offers to market — branding meets ops, dev meets storytelling.
Most importantly, our team began to expand meaningfully, including a full-time community manager and lead strategist.
This year, our focus is on consolidation and intentional growth. We’re refining our core offers, expanding the platform to support more creative and strategic independents, and preparing for our second Indie Brokers Summit — this time in person.
We’re investing in tools that help indie founders go from scattered to scalable in 90 days or less, with our signature tracks: Launch, Systemize, Expand. I'm currently leading a productization sprint to turn our core framework into a full SaaS-enabled experience by 2026.
We’re not trying to be the biggest — we’re aiming to be the most transformational space for solopreneurs who want to build bold, sustainable, human-first businesses.
Since 2016, our mission has been to empower underserved communities by providing access to investment opportunities, financial independence, and practical business insights.
Create more visionaries who design revenue generators where innovators provide local solutions for talent, can supply sustainable resources, and build community resilience.
We’re not just building events — we’re building ecosystems. Indie Brokers empowers creators, technologists, and emerging voices through intentional programming, cultural relevance, and real-world connection.
We blend cutting-edge tools with cultural fluency. From Web3 payments to gamified loyalty programs, we help brands connect with Gen Z, BIPOC, and LGBTQ+ communities in meaningful, modern ways.
We believe in co-creation. Whether you’re offering mentorship, merch, or sponsorship, our partnerships are built for shared impact, mutual visibility, and trust that grows with time.
With over 2,500 attendees, 6+ hackathons, and a national community on the rise, we know how to scale without losing our soul. Everything we do is driven by purpose and powered by people who care.